Learning about wastewater via Immersive Media Experiences in Kalundborg, Denmark


ULTIMATE project launches the second IMX based on co-creation with stakeholders.

Today the EU-funded ULTIMATE project reached another important milestone. The second of three Immersive Media Experience (IMX) installations has officially been opened in Kalundborg. Visitors to the Industrial Symbiosis in Kalundborg can visit the installation to grasp the possibilities and necessity of a Water Smart Industrial Symbiosis. This means water and wastewater both play a key role as a reusable resource in industry.

The project partners Kalundborg Utility and the developers from the Norwegian University of Science and Technology (NTNU) in Trondheim, Norway, worked with local stakeholders to design and implement the installation. In the ULTIMATE project there will be in total three such design installations: in Italy, Denmark, and the Netherlands.

“Immersive media is digital media that immerses the user in an interactive and realistic environment to provide a more complete and engaging experience,’’ said Andrew Perkis, the project lead at NTNU. ‘’Immersive media comes in different forms: Virtual reality (VR), Augmented reality (AR), Mixed Reality (MR), and are all commonly referred to as eXtended Reality (XR).”

In the specific IMX installation in Kalundborg, a portable floor surface of 2×3 meters and an AR infographics section is implemented with a map of a fictional city with industrial areas. The goal of this installation is to showcase what the case study is doing and how it impacts Water Smart Industrial Symbiosis through both a gaming element and infographics.

“The visitors can scan markers on embedded in the floor highlighting water activities and will experience graphical information of the city in an interactive and engaging way’’ said Andrew Perkis. ‘’They can also enter an “Escape Room”, where the solutions to exit build on adding new industries and reducing water requested from the industry as well as reducing wastewater.”

Preben Thisgaard, the case study manager in the ULTIMATE Kalundborg Case says “The goal of this installation is to showcase the results of the case study and give the “player” a deeper understanding of the dynamics of what can be achieved by a Water Smart Industrial Symbiosis. It is a new way to make the results of the project concrete.”

In the ULTIMATE project, a team of European researchers and engineers from 11 countries are developing solutions to turn wastewater into a resource. This initiative is co-financed by the European Commission and started in June 2020. The aim is to create economic value and increase sustainability by valorising resources within the water cycle.

Coming up next is the IMX installations in the Netherlands on March 07, 2024.